It takes place in London's East End at White Chapel and the main character is Charlie Trumper and it progresses along from 1900 - 1970 as the generations evolve. I love this kind of book because you get such a wonderful look at the family , as a whole, and all the things that affect it and push it along. It is the story of a young man who starts out with a "barrow"(sort of like a modified wheelbarrow with items in it for sale) and gradually progresses to the World's largest store and it crosses several continents and spans lots of generations.
Well, worth reading, as are all of Archer's books and a great look into England life and society. There are many things in the electronic world now that may destroy books, per se, but it will never destroy reading or the enjoyment to be had from it. Pick up a book and let me know what you are reading and why.